SFMCGuide

Marketing Cloud Developer Trailmix

By Salesforce Trailhead

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Trailhead Trailmix collecting developer-oriented Marketing Cloud learning including AMPscript, automation, custom activities, and programmatic languages.

Related topics

AMPscript

The scripting language for personalizing content in Marketing Cloud Engagement.

Automation Studio

Schedule and orchestrate data and messaging automations.

Journey Builder

Design multi-step, multi-channel customer journeys.

APIs

REST and SOAP APIs for integrating with Marketing Cloud Engagement.

Related technical resources

Salesforce AMPscript Function Reference

Free

Official Salesforce reference for AMPscript syntax and functions in Marketing Cloud Engagement.

documentationOfficialampscriptpersonalization

Trailhead: Explore AMPscript

Free

Official Salesforce Trailhead module introducing AMPscript fundamentals, syntax, functions, and personalization.

courseOfficialampscriptpersonalization

Trailhead: AMPscript for Nondevelopers

Free

Beginner-friendly Salesforce Trailhead introduction to using AMPscript in Marketing Cloud Engagement.

courseOfficialampscriptpersonalization

Last verified 2026-08-22.