Learn Salesforce Marketing Cloud

Curated learning paths for getting started with Marketing Cloud Engagement: official training, documentation and community learning resources.

Training & certification

Salesforce Trailhead

Free

Salesforce

Official Salesforce learning platform with Marketing Cloud Engagement trails, modules, projects, and certification preparation.

learning platformOfficial

Marketing Cloud Developer Trailmix

Free

Salesforce Trailhead

Trailhead Trailmix collecting developer-oriented Marketing Cloud learning including AMPscript, automation, custom activities, and programmatic languages.

trailmixOfficial

Cameron Robert SFMC Tutorials

Free

Cameron Robert

Free video tutorials on Salesforce Marketing Cloud, including an AMPscript lesson series.

video

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Getting started

Trailhead: Explore AMPscript

Free

Official Salesforce Trailhead module introducing AMPscript fundamentals, syntax, functions, and personalization.

courseOfficialampscriptpersonalization

Trailhead: AMPscript for Nondevelopers

Free

Beginner-friendly Salesforce Trailhead introduction to using AMPscript in Marketing Cloud Engagement.

courseOfficialampscriptpersonalization

Trailhead: Query Data with SQL

Free

Official Salesforce Trailhead training on querying Marketing Cloud Engagement data and data views with SQL.

courseOfficialsqldata-views

Trailhead: Deploy Marketing Cloud Engagement

Free

Official Salesforce Trailhead trail covering implementation, journeys, Content Builder, and Marketing Cloud Engagement.

courseOfficialjourney-buildercontent-builder

Documentation

Salesforce AMPscript Function Reference

Free

Official Salesforce reference for AMPscript syntax and functions in Marketing Cloud Engagement.

documentationOfficialampscriptpersonalization

Salesforce SSJS Syntax Guide

Free

Official Salesforce guide to Server-Side JavaScript syntax for Marketing Cloud Engagement.

documentationOfficialssjscloudpages

Salesforce Automation Studio API

Free

Official Salesforce developer documentation for Automation Studio APIs and automation operations.

documentationOfficialautomation-studioapi

The AMPscript Guide

Dedicated AMPscript reference and learning resource created for Salesforce Marketing Cloud practitioners.

documentationampscript

Blogs & community resources

Gortonington

Free

Technical Salesforce Marketing Cloud blog and resource by Greg Gifford covering development, architecture, scripting, and practical SFMC solutions.

blogampscriptssjs

SFMC.Quest

Free

Technical Salesforce Marketing Cloud resource by Rafał Wolsztyniak focused on AMPscript, SSJS, SQL, APIs, and development practices.

blogampscriptssjs

AMPscript.xyz

Free

Salesforce Marketing Cloud technical blog by Ivan Razine with practical content around AMPscript, SSJS, APIs, and CloudPages.

blogampscriptssjs

sfmarketing.cloud

Free

Salesforce Marketing Cloud and marketing automation resource by Zuzanna Jarczynska.

blogmarketing-cloudmarketing-automation

HowToSFMC

Free

Community-driven Salesforce Marketing Cloud resource focused on practical solutions to common implementation and development questions.

websiteampscriptssjs

Salesforce Stack Exchange

Free

Technical Q&A community for Salesforce professionals, including a large archive of Marketing Cloud questions and answers.

communityampscriptssjs

HowToSFMC Community Resources

Free

Curated list of Salesforce Marketing Cloud blogs, documentation, communities, and learning resources maintained by HowToSFMC.

directorycommunitylearning

Awesome Salesforce Marketing Cloud

Free

Community-maintained GitHub collection of Salesforce Marketing Cloud development resources, tools, blogs, books, and communities.

directorydevelopmenttools

Cameron Robert - Salesforce Marketing Cloud Tutorials

Free

Video tutorials covering Salesforce Marketing Cloud topics including AMPscript and platform workflows.

youtubeampscriptmarketing-cloud

Also on SFMCGuide

For hands-on technical guides — AMPscript, SSJS, SQL and Journey Builder — see Build. For the full filterable resource directory, see Resources, or browse Community for Slack groups, forums and more.