The guide for people working with Salesforce Marketing Cloud
SFMCGuide curates useful tools, technical resources, training, communities, experts, companies and career resources for Salesforce Marketing Cloud professionals.
Where to start
Explore SFMCGuide
Learn
Getting started, fundamentals, certification and courses.
Build
AMPscript, SSJS, SQL, APIs and technical deep dives.
Tools
Development, testing, deliverability and productivity tools.
Community
Slack groups, official communities and Q&A forums.
Experts
Community contributors, developers and creators.
Companies
Consultancies and implementation partners.
Training
Official and community training and courses.
Careers
Career paths, skills and role guides.
Recruiters
Agencies specializing in SFMC recruitment.
Curated & verified
Featured resources
Salesforce AMPscript Function Reference
FreeOfficial Salesforce reference for AMPscript syntax and functions in Marketing Cloud Engagement.
Salesforce SSJS Syntax Guide
FreeOfficial Salesforce guide to Server-Side JavaScript syntax for Marketing Cloud Engagement.
Trailhead: Explore AMPscript
FreeOfficial Salesforce Trailhead module introducing AMPscript fundamentals, syntax, functions, and personalization.
Trailhead: Query Data with SQL
FreeOfficial Salesforce Trailhead training on querying Marketing Cloud Engagement data and data views with SQL.
HowToSFMC
FreeCommunity-driven Salesforce Marketing Cloud resource focused on practical solutions to common implementation and development questions.
HowToSFMC Community Resources
FreeCurated list of Salesforce Marketing Cloud blogs, documentation, communities, and learning resources maintained by HowToSFMC.
Popular topics
Popular SFMC topics
AMPscript
The scripting language for personalizing content in Marketing Cloud Engagement.
SSJS
Server-Side JavaScript for CloudPages, Automation Studio and advanced logic.
SQL
Query Activities and Data Extensions using T-SQL inside Automation Studio.
Journey Builder
Design multi-step, multi-channel customer journeys.
Automation Studio
Schedule and orchestrate data and messaging automations.
Email Studio
Build, send and manage email campaigns.
CloudPages
Host landing pages, forms and microsites inside Marketing Cloud.
APIs
REST and SOAP APIs for integrating with Marketing Cloud Engagement.
Data Extensions
The core data tables that power personalization and automation.
Personalization
Techniques for dynamic, one-to-one content.
Deliverability
Sender reputation, authentication and inbox placement.
Certification
Salesforce Marketing Cloud certification paths and prep.
From the directory
Featured experts, companies & tools
Experts
Greg Gifford
Salesforce Marketing Cloud practitioner, community contributor, and creator of Gortonington; HowToSFMC lists him as a Salesforce MVP and community leader.
Cameron Robert
Creator of Salesforce Marketing Cloud educational videos and tutorials, including an AMPscript lesson series.
Rafał Wolsztyniak
Creator of SFMC.Quest, a technical Salesforce Marketing Cloud resource covering AMPscript, SSJS, SQL, APIs, and related development topics.
Companies
Growing Minds
Salesforce Marketing Cloud and Data 360 agency listed on Salesforce AppExchange, offering implementation, training, consultancy, and ongoing support.
AgileSpace Digital
Salesforce Marketing Cloud and Data Cloud consulting partner offering implementation, integration, AMPscript, SQL, SSJS, CloudPages, and training services.
CloseContact
Salesforce Marketing Cloud consultancy and dialogue marketing agency with experience in Marketing Cloud, cross-cloud solutions, support, and training.
Grow your career
Career paths in Marketing Cloud
SFMC Developer
Builds and maintains the technical components of Marketing Cloud implementations: AMPscript, SSJS, CloudPages, API integrations and Data Extension logic.
SFMC Consultant
Translates business requirements into Marketing Cloud solutions, advising on journey strategy, data architecture and platform configuration.
SFMC Architect
Owns the technical architecture of large-scale Marketing Cloud implementations, including data models, integration patterns and governance.
SFMC Administrator
Manages day-to-day platform administration: user access, business units, sending domains, data hygiene and deliverability monitoring.
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