Salesforce Marketing Cloud Developer
Builds and maintains the technical components of Marketing Cloud implementations: AMPscript, SSJS, CloudPages, API integrations and Data Extension logic.
Typical responsibilities
- Write and debug AMPscript and SSJS across emails, CloudPages and automations
- Build and consume REST and SOAP API integrations
- Design Data Extension structures and SQL query logic
- Support Journey Builder and Automation Studio configurations
- Troubleshoot rendering, personalization and send issues
Core skills
- AMPscript
- SSJS
- SQL
- REST API
- SOAP API
- Data Extensions
- CloudPages
Technical topics to know
AMPscript
The scripting language for personalizing content in Marketing Cloud Engagement.
SSJS
Server-Side JavaScript for CloudPages, Automation Studio and advanced logic.
SQL
Query Activities and Data Extensions using T-SQL inside Automation Studio.
APIs
REST and SOAP APIs for integrating with Marketing Cloud Engagement.
Data Extensions
The core data tables that power personalization and automation.
CloudPages
Host landing pages, forms and microsites inside Marketing Cloud.
Other career paths
SFMC Consultant
Translates business requirements into Marketing Cloud solutions, advising on journey strategy, data architecture and platform configuration.
SFMC Architect
Owns the technical architecture of large-scale Marketing Cloud implementations, including data models, integration patterns and governance.
SFMC Administrator
Manages day-to-day platform administration: user access, business units, sending domains, data hygiene and deliverability monitoring.