Salesforce Marketing Cloud Architect

Owns the technical architecture of large-scale Marketing Cloud implementations, including data models, integration patterns and governance.

Typical responsibilities

Design scalable Data Extension and data model architecture
Define integration patterns across the REST API, SOAP API and Marketing Cloud Connect
Set technical standards for AMPscript, SSJS and automation development
Lead technical governance, security and performance reviews
Mentor developers and consultants on best practices

Core skills

Data architecture
Integration design
REST API
SOAP API
Governance
Performance tuning

Technical topics to know

Data Extensions

The core data tables that power personalization and automation.

APIs

REST and SOAP APIs for integrating with Marketing Cloud Engagement.

Automation Studio

Schedule and orchestrate data and messaging automations.

Certification

Salesforce Marketing Cloud certification paths and prep.

Other career paths

SFMC Developer

Builds and maintains the technical components of Marketing Cloud implementations: AMPscript, SSJS, CloudPages, API integrations and Data Extension logic.

SFMC Consultant

Translates business requirements into Marketing Cloud solutions, advising on journey strategy, data architecture and platform configuration.

SFMC Administrator

Manages day-to-day platform administration: user access, business units, sending domains, data hygiene and deliverability monitoring.