Salesforce Marketing Cloud Administrator

Manages day-to-day platform administration: user access, business units, sending domains, data hygiene and deliverability monitoring.

Typical responsibilities

Manage user roles, permissions and business unit structure
Maintain sending domains, IP warming and authentication (SPF/DKIM/DMARC)
Monitor deliverability, bounce and complaint rates
Maintain data hygiene across Data Extensions and subscriber lists
Support platform audits and compliance requirements

Core skills

Platform administration
Deliverability
Data hygiene
Business unit management
Compliance

Technical topics to know

Deliverability

Sender reputation, authentication and inbox placement.

Data Extensions

The core data tables that power personalization and automation.

Certification

Salesforce Marketing Cloud certification paths and prep.

Other career paths

SFMC Developer

Builds and maintains the technical components of Marketing Cloud implementations: AMPscript, SSJS, CloudPages, API integrations and Data Extension logic.

SFMC Consultant

Translates business requirements into Marketing Cloud solutions, advising on journey strategy, data architecture and platform configuration.

SFMC Architect

Owns the technical architecture of large-scale Marketing Cloud implementations, including data models, integration patterns and governance.