Salesforce Marketing Cloud Consultant

Translates business requirements into Marketing Cloud solutions, advising on journey strategy, data architecture and platform configuration.

Typical responsibilities

Gather requirements and design end-to-end journey and automation strategy
Advise on data architecture and Data Extension design
Configure Journey Builder, Automation Studio and Email Studio
Lead stakeholder workshops and platform training
Support certification and adoption across marketing teams

Core skills

Journey Builder
Automation Studio
Data architecture
Stakeholder management
Certification

Technical topics to know

Journey Builder

Design multi-step, multi-channel customer journeys.

Automation Studio

Schedule and orchestrate data and messaging automations.

Data Extensions

The core data tables that power personalization and automation.

Certification

Salesforce Marketing Cloud certification paths and prep.

Other career paths

SFMC Developer

Builds and maintains the technical components of Marketing Cloud implementations: AMPscript, SSJS, CloudPages, API integrations and Data Extension logic.

SFMC Architect

Owns the technical architecture of large-scale Marketing Cloud implementations, including data models, integration patterns and governance.

SFMC Administrator

Manages day-to-day platform administration: user access, business units, sending domains, data hygiene and deliverability monitoring.